About
About
Sol Inka is a Peruvian restaurant in Southern California that was originally a part of the Mario's Peruvian & Seafood restaurant family in Los Angeles, before ownership changes gave it a new identity. Translating literally to "sun god," the name evokes a pre-Columbian Peru known for the Incan empire and the beautiful region they inhabited: the Andes mountain range, including beautiful UNESCO heritage sites such as Machu Picchu. This spec brief called for a visual identity system to gave a more sophisticated face to this Peruvian cuisine.
Sol Inka is a Peruvian restaurant in Southern California that was originally a part of the Mario's Peruvian & Seafood restaurant family in Los Angeles, before ownership changes gave it a new identity. Translating literally to "sun god," the name evokes a pre-Columbian Peru known for the Incan empire and the beautiful region they inhabited: the Andes mountain range, including beautiful UNESCO heritage sites such as Machu Picchu. This spec brief called for a visual identity system to gave a more sophisticated face to this Peruvian cuisine.
Disciplines
Disciplines
Web and brand design
Web and brand design
2024
2024
Approach
Approach
The official name of the Incan empire is Realm of the Four Parts. This immediately injected meaning into an initial round of concepts. Because the Incan empire did not have a writing system, other concepts were inspired by the literal translation of the name of the restaurant, the backdrop of Machu Picchu, and popular quilting patterns and techniques, all with the goal of building out an identity system that was distinctively cultural.
The official name of the Incan empire is Realm of the Four Parts. This immediately injected meaning into an initial round of concepts. Because the Incan empire did not have a writing system, other concepts were inspired by the literal translation of the name of the restaurant, the backdrop of Machu Picchu, and popular quilting patterns and techniques, all with the goal of building out an identity system that was distinctively cultural.
Landing Page
Landing Page
With the identity in-process, an information hierarchy was developed, based on the position of the new identity, which aims to target a more sophisticated consumer.
With the identity in-process, an information hierarchy was developed, based on the position of the new identity, which aims to target a more sophisticated consumer.
Design
Design
After a landing page wireframe was approved, 2 art directions were conceptualized in line with the newly developed brand identity. The first direction, inspired by the sophisticated layout and user interface of contemporary design culture, was implemented, and featured images of popular Peruvian cuisine. Demo preview coming soon.
After a landing page wireframe was approved, 2 art directions were conceptualized in line with the newly developed brand identity. The first direction, inspired by the sophisticated layout and user interface of contemporary design culture, was implemented, and featured images of popular Peruvian cuisine. Demo preview coming soon.
Brand
Brand
Once a logo concept was chosen, it was built on a grid to establish a solid foundation for an expanded identity system. The expanded identity initially included typography and color, before guidelines, assets, and collateral were designed to account for various use cases.
Once a logo concept was chosen, it was built on a grid to establish a solid foundation for an expanded identity system. The expanded identity initially included typography and color, before guidelines, assets, and collateral were designed to account for various use cases.
Floral White
#F9F6EF
Wenge Brown
#68534D
In Use
In Use
In line with the sophisticated nature of the identity's core mark and approved web design direction, collateral were developed to bring this brief and its deliverables to life. More images coming soon.
In line with the sophisticated nature of the identity's core mark and approved web design direction, collateral were developed to bring this brief and its deliverables to life. More images coming soon.
