About
About
REIN is a next-generation line of hair care products for braided and textured hair. It's formula is based on a new kind of rice water science to visibly strengthen weak, damaged, or manipulated hair from the inside out. Their need for brand, social, and packaging design would attract social influencers to their affiliate program, and convert social and ad content into revenue.
REIN is a next-generation line of hair care products for braided and textured hair. It's formula is based on a new kind of rice water science to visibly strengthen weak, damaged, or manipulated hair from the inside out. Their need for brand, social, and packaging design would attract social influencers to their affiliate program, and convert social and ad content into revenue.
Disciplines
Disciplines
Brand design
Brand design
2024
2024
Approach
Approach
The original REINSHINE Ultimate Hair Serum became the basis for our logo design. We drew inspiration from the eye dropping bottle lid, and the concept of the droplet to establish a concept for the client.
The original REINSHINE Ultimate Hair Serum became the basis for our logo design. We drew inspiration from the eye dropping bottle lid, and the concept of the droplet to establish a concept for the client.
Assets
Assets
Once we felt confident about our silhouette, we began to flesh out the assets that would accompany it. This included type and color, and copy, as well as guidelines for art direction in photography and content design. More images coming soon…
Once we felt confident about our silhouette, we began to flesh out the assets that would accompany it. This included type and color, and copy, as well as guidelines for art direction in photography and content design. More images coming soon…
Application
Application
Once the brand was approved, we began to implement in various contexts from packaging to digital. Further guidelines were developed to account for the various use cases as the brand became more confident. More images coming soon.
Once the brand was approved, we began to implement in various contexts from packaging to digital. Further guidelines were developed to account for the various use cases as the brand became more confident. More images coming soon.
